Amazon consulting

Amazon is its own discipline. Treat it that way.

Winning on Amazon is a different game from your own store: the algorithm, the ad auction, and the Buy Box all reward operators who understand the platform's mechanics. I help brands run it deliberately instead of reactively.

01

Listing and A+ content optimization

Your listing is your product page, your ad landing page, and your search ranking signal at once. I rework titles, bullets, backend keywords, and imagery around how shoppers actually search, then build A+ content that answers objections instead of repeating features.

  • Keyword research and indexing
  • Title, bullet, and description rewrites
  • A+ / Premium A+ content structure
  • Image and video sequencing
02

Sponsored Ads portfolio rebuilds

Most Amazon ad accounts grow by accretion until nobody can explain why a campaign exists. I rebuild the portfolio around clear roles: defend branded terms, harvest converting search terms, and control spend on discovery. Then set the reporting cadence so it stays clean.

  • Sponsored Products, Brands, Display
  • Search-term harvesting workflows
  • Bid, budget, and placement strategy
  • ACoS and TACoS target setting
03

Buy Box and inventory health

Losing the Buy Box quietly deletes revenue, and most sellers find out from a sales dip rather than an alert. I work through pricing rules, seller-account health, resellers, and inventory forecasting so you hold the Buy Box and avoid stockout penalties.

  • Pricing and repricing rules
  • Unauthorized seller monitoring
  • Inventory forecasting and IPI
  • Account health remediation
04

Seller Central and Vendor Central strategy

Selling through both channels can be an advantage or a margin trap. I map which SKUs belong where, resolve channel conflict, and make the operational tradeoffs explicit so you're choosing your model instead of inheriting one.

  • 1P vs 3P channel modeling
  • Chargeback and deduction recovery
  • Brand Registry and protection
  • Catalog and case-log hygiene

Get started

Amazon underperforming? Let's diagnose it properly.

Bring your Seller Central numbers to a 30-minute call and we'll find the largest fixable gap.

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