Eight projects.
Shipped, live, measurable.
Brand ecosystems, e-commerce growth, internal tools, and AI assistants — built end to end for real businesses.
View the full portfolioPriority Command Center
Internal Tool · Product Design
A private project command center for tracking, sharing, and editing priority work across teams.
Role — Designer & Builder
Rob's Roofing & Remodeling
Brand Ecosystem · Web · Print · Social · AI
A complete brand ecosystem — website, print collateral, social content, and AI-assisted workflows — for a fast-growing regional roofing company.
Role — Lead Designer & Digital Marketer
Career Applicants
Careers Site · Applicant Intake · HR Workflow
A branded careers site with a self-serve application flow, resume upload, and submissions routed straight to HR.
Role — Designer & Builder
Find Foot Support
E-commerce · Brand Identity · Amazon
Four years growing a specialty footwear e-commerce brand: Shopify redesign, AI chat, Amazon integration, and marketing collateral.
Role — Digital Marketing & Web
AI Chat Assistants
AI Chatbots · Lead Capture · Support
On-site AI chat assistants that answer questions after hours, capture leads, and grow the email list.
Role — Designer & Builder
Advertising
Print · Signage · Direct Mail
A print and advertising system: yard signs, door hangers, folders, flyers, mailers, stickers, and business cards.
Role — Lead Designer & Digital Marketer
Visual Sales Tool
Sales Enablement · Interactive
An interactive presentation and estimation surface used by field teams to sell on site.
Role — Designer & Builder
Digital Survey
Digital Survey · Automation
A branded 6-step homeowner experience survey with answers streaming into a shared reporting sheet.
Role — Designer & Builder
The short version.
Digital Marketing & Brand Strategist — website development, AI automation, and e-commerce growth.
Download resumeThe full skill set.
Digital Marketing Strategy
- Integrated campaign planning
- Google Ads & paid media
- Email marketing & Mailchimp
- Social media strategy
Brand Development
- Brand identity & positioning
- Voice & messaging
- Print & advertising systems
- Collateral design
Website Development & Redesign
- Shopify design & development
- Copywriting & page layout
- UX & customer journey
- Conversion optimization
AI Workflow Automation
- Lovable app & site builds
- ChatGPT & Claude workflows
- AI chat assistants
- Content acceleration
E-Commerce Operations
- Shopify catalog & merchandising
- Amazon Marketplace listings
- Inventory accuracy across channels
- Point-of-sale integration
Analytics & Optimization
- Google & Shopify Analytics
- SEO strategy & performance
- Customer behavior analysis
- Data-driven decision making
