Portfolio
Work, skills, and the receipts.
A look at what I bring to the table — including a full portfolio deck, current resume, and the skill set I've built over years in retail and e-commerce.
Capabilities
The full skill set.
Six core practice areas — applied with hands-on, results-driven rigor.
01
E-commerce Strategy
- Platform management (Shopify, BigCommerce)
- Conversion optimization
- Merchandising & catalog
- Site performance audits
02
Customer Loyalty & Retention
- Loyalty program design
- CRM workflows
- Lifecycle email campaigns
- Win-back & VIP segmentation
03
Sales Execution
- Consultative selling
- Upsell & cross-sell systems
- In-store & digital training
- KPI-driven coaching
04
Analytics & Reporting
- Sales dashboards
- Customer segmentation
- Performance tracking
- Data-led decision making
05
Brand & Marketing
- Brand voice & positioning
- Content strategy
- Partnership outreach
- Campaign execution
06
Operations & Leadership
- Team management & training
- Inventory & ops workflows
- Process optimization
- Cross-functional collaboration