Guides

E-commerce growth, written down.

The questions clients ask most often, answered properly. No gated downloads, no fluff.

Pricing
What does a Shopify consultant cost?
Hourly, project, and retainer pricing explained, plus how to work out whether an engagement will pay for itself.
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Channels
Shopify vs Amazon: where should you sell?
Customer ownership, discovery, real margin, and how to run both channels without cannibalizing either.
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Retention
Retention strategies that actually work
The order of operations for retention, from the second-purchase journey through loyalty design and win-backs.
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