Conversion rate optimization
I start where the money leaks: product pages, cart, and checkout. That means reading your analytics and session data before touching design, then shipping focused changes to messaging, layout, trust signals, and offer presentation. Every change is scoped so you can tell whether it worked.
- PDP and collection page audits
- Cart and checkout friction removal
- Offer, bundle, and upsell strategy
- Test plans you can actually run
