Shopify storefront, Amazon marketplace, one growing catalog.
Find Foot Support and Mephisto Scottsdale sell specialty footwear that customers research carefully and often want to try on. AT Growth Co. ran the e-commerce side of that business over a multi-year engagement: rebuilding the Shopify storefront, opening and managing the Amazon channel, keeping a very large catalog accurate across both, and building loyalty into the buying experience.
- Client
- Find Foot Support / Mephisto Scottsdale
- Sector
- Specialty footwear retail and e-commerce
- Engagement
- Multi-year e-commerce consulting, development, and marketplace management
- Channels
- Shopify storefront, Amazon Marketplace, in-store appointments
11,861
Amazon listings created and managed across the catalog
99%
Loyalty program transaction tagging rate, so purchases tie back to real customers
$54,970
Revenue attributed to the loyalty program
Overview
This was not a one-off project. It was ongoing e-commerce consulting: a storefront that needed to sell a technical product well, a marketplace channel that needed to be opened and maintained, and a catalog deep enough that small data problems became big revenue problems. AT Growth Co. owned the storefront experience, the marketplace pipeline, catalog accuracy, and the retention layer that sits on top of all of it.
The client challenge
Specialty footwear is a hard e-commerce category. Customers need fit guidance, the catalog runs deep across brands, sizes, and widths, and a meaningful share of buyers still want to come in and be fitted in person. The storefront had to do more explaining than a typical retail site, the Amazon channel represented demand the brand was not reaching, and repeat purchases were happening without the business being able to see or reward them.
- A deep, fast-changing catalog across brands, sizes, and widths
- Buyers who research fit before committing
- Untapped marketplace demand on Amazon
- No reliable way to identify or reward repeat customers
- Online and in-store experiences pulling in different directions
Strategy
The plan was sequenced so each phase made the next one easier: fix the storefront experience first, then use the cleaned-up catalog as the foundation for marketplace expansion, then layer retention on top of a customer base that could finally be identified. Continuous optimization ran alongside, rather than being saved for a future redesign.
1. Make the storefront do the selling
Redesign around how footwear shoppers actually decide: clear navigation into brand and category, merchandising that surfaces the right products, and product pages that answer fit questions before they become abandoned carts or returns.
2. Treat the catalog as infrastructure
Accurate, well-structured product data is what makes multi-channel selling possible. Cleaning and standardizing the catalog was the prerequisite for the Amazon channel, not a side task.
3. Expand into the marketplace
Use Shopify-to-Amazon integration so the marketplace channel is fed from a single source of truth instead of being managed as a separate business.
4. Connect online and in person
Bring appointment booking into the digital experience so high-intent shoppers who want a fitting can convert on the site rather than getting lost between channels.
5. Build retention in
Design a loyalty program that captures the customer at the point of sale so repeat behavior becomes visible and rewardable.
What we built and implemented
The work spanned storefront design and development, marketplace operations, catalog management, and customer experience, delivered as ongoing improvement rather than a single launch.
- Shopify storefront redesign with continued iterative optimization
- Product merchandising and navigation rebuilt around brand, category, and fit
- Product page content and copy that answers sizing and fit questions
- Shopify-to-Amazon marketplace integration and listing management
- Ongoing management of a large multi-brand product catalog
- Appointment-booking integration for in-store fittings
- Loyalty program design, rollout, and transaction tagging at point of sale
- Retention and email marketing tied to loyalty data
Business impact
The measurable outcomes come from the systems that were put in place. 11,861 Amazon listings turned a dormant channel into an operating one fed directly from the Shopify catalog. A 99% loyalty transaction tagging rate means nearly every sale is attached to a known customer, which is what makes retention marketing possible at all. On the back of that, $54,970 in revenue is directly attributed to the loyalty program. Beyond the numbers, the brand ended the engagement with a storefront that explains a technical product, a marketplace presence it does not have to maintain by hand, and a customer list it can actually market to.
Services provided
- E-commerce consulting and growth strategy
- Shopify website design, development, and optimization
- Product merchandising and catalog management
- Amazon marketplace setup, listings, and management
- Shopify to Amazon integration
- Appointment-booking integration
- Customer loyalty program design and retention strategy
- Email marketing and analytics
Technologies & platforms
- Shopify
- Amazon Seller Central
- Shopify POS
- Loyalty platform
- Appointment booking
- Email marketing
- Google Analytics
- Shopify Analytics
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Work with us
Selling on Shopify, Amazon, or both?
AT Growth Co. builds storefronts that convert, marketplace channels that run themselves, and retention programs that pay for the whole thing. Let's look at your setup.